The Wall Street Journal wrote last week about Google’s plans to give marketers and publishers a way to post stories to search results. It is not the same as AMP (accelerated mobile pages) – in this case, Google will actually host content. AMP caches content for faster page loading. As the article said:
“Google has built a Web-based interface through which posts can be formatted and uploaded directly to its systems. The posts can be up to 14,400 characters in length and can include links and up to 10 images or videos. The pages also include options to share them via Twitter, Facebook or email. Each post is hosted by Google… and appears in a carousel in results pages for searches related to their authors for up to a week… After seven days, the posts remain live but won’t be surfaced in search results. Rather, they can be accessed via a link.”
They are now testing the feature with a small number of partners – the article mentions some of the first to jump in, and links to a page where you can join a wait list. It did not say if there will be a fee.
In other news, Facebook reported a change to their News feed algorithm MediaPost reported that it now takes into account the time a user spends on an article: “Facebook is once again fiddling with its News Feed algorithm — this time to give more play to posts that users spend more time viewing.”
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